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Online hotel bookings are predicted to grow rapidly in the next five years. However in India, the estimated figures will go up to 54 per cent, where all the internet bookings in hospitality will be direct to consumer (i.e. via client-owned websites).
Industry experts agree that direct online sales and distribution cuts operating costs, safeguards the brand value, helps the client manage pricing strategies better, increases customer loyalty, and attracts affluent customers.
Now, it is vital for the travel industry to develop the websites from the perspective of marketing. Website has crossed the stage of information sharing and has taken a step ahead to do e-commerce business (i.e. accepting payment online).
Product Description
EREZ is an Internet-based reservation system designed to manage all types of bookings, whether made directly by Guests, Travel Agents, or Corporate Clients.
It is plugged into the client’s website and comes with an in-built tool to manage distribution for all the existing sales channels such as FITs, sales agents, corporate entities, offsite sales offices, GDS and IDS from one window. It helps to control inventory allocations to various channels, pricing strategies for each channel from the back-end and bring response time to changing market dynamics down to just a few hours.